Buffett Effect

Buffett Effect
An inverse “Bradley effect,” whereby white Republicans, in the privacy of the polling booth, voted for Barack Obama.

Thomas L. Friedman coined the term in The New York Times:

But there also may have been something of a “Buffett effect” that countered the supposed “Bradley effect” - white voters telling pollsters they’d vote for Obama but then voting for the white guy. The Buffett effect was just the opposite. It was white conservatives telling the guys in the men’s grill at the country club that they were voting for John McCain, but then quietly going into the booth and voting for Obama, even though they knew it would mean higher taxes.
Why? Some did it because they sensed how inspired and hopeful their kids were about an Obama presidency, and they not only didn’t want to dash those hopes, they secretly wanted to share them. Others intuitively embraced Warren Buffett’s view that if you are rich and successful today, it is first and foremost because you were lucky enough to be born in America at this time – and never forget that. So, we need to get back to fixing our country – we need a president who can unify us for nation-building at home.


Dictionary of unconsidered lexicographical trifles. 2014.

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